About our challenge

The Hipster Off (as we’ve coined it) was conceived on the corner of Bree and Wale Street on a sunny Friday in Cape Town. We were admiring some bright and odd socks when the idea happened upon us.

What would it entail?

A week-long competition to see which class can out hipster the other – in terms of dress and general behaviour. Pictures were taken, passive aggressive taunts were flung about and lots of coffee was consumed during this week. We gave it our all – skinny jeans, beanies, a certain sense of Heimweh and Weltschmerz, as well as explosive arguments on espresso-based coffees versus filter coffee.

This blog represents the culmination of our (ill-advised) foray into hipsterdom.

Rad.

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